Q: Why $28.32?
A: Every Hebrew letter has a numerical value (G’matria). For example, the G’matria of “Live” or “Alive” is 18 = Chai (חי)

The Hebrew letters for the number 28.32 are – – כח.לב=> Koach (v’)Lev; meaning “Strength & Heart.” Two of the main components of Sportsmanship are Strength [physical, emotional & spiritual] and Heart [compassion; kindness).